In the new era， China takes people's growing needs for a better life as the main aspect of the social principal contradiction， which affirms the promoting role of the people's need for a better life in social history development. It is an inherent requirement for adhering to the people‐centered development thought to accurately understand people's needs for a better life and to develop new‐quality productivity in a targeted manner. In the new age， people's demands for a better life are manifested in the pursuit of a life that is of higher quality， more equitable and eco‐friendly and so on. We are supposed to take the people's needs for a better life as the starting point and destination in the course of developing the new‐quality productivity， meeting people's needs for high‐quality life through innovative development， sticking to shared development to fulfill the people's needs for fairness and justice， and upholding the green development to satisfy the people's needs for a beautiful ecological environment， thus realizing people's aspiration for a better life.