The concept of "naming" in Guanzi is not the same as the traditional concept,but a signal for mark and reference of things.Guanzi is rich in connotations of words as symbols and mainly discusses the formation and function of naming,the relations between symbols and referential objects,and also the significance of standardizing this relations and etc.The idea of words as symbols in Guanzi is still of important revelation significance to the study of contemporary semiotic theories.