The false advertisement refers to the advertisement without conforming to the provided commodity or service as promulgated or introduced through the advertisement owner or agency,or advertisement operator,the advertisement promulgator by means of certain media.The formative conditions of civil responsibility of false advertisements include false advertisement behaviors,harmful facts,the causal relation between false advertisement behaviors and harm,and the author's mistake.The advertisement operator should ...
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戴谋富,戴谋元.虚假广告民事责任若干问题探讨[J].长沙理工大学学报（社会科学版）,2009,(3):55-58. DAI Mou-fu, DAI Mou-yuan. A Probe of Several Problems on the Civil Liability of False Advertisement[J]. Journal of Changsha University of Science & Technology Social Science,2009,(3):55-58.