The achievements of China's economic and cultural construction have laid a solid foundation for strengthening cultural confidence, promoting China's cultures "to walk abroad", and endeavoring for C-E translation discourse power. The multicultural background and the newly formed media era have also created objective conditions for cross-cultural communication and striving for the C-E translation discourse power. Currently, China stands in opportunity period to struggle for C-E translation discourse power in which it shows its unprecedented initiative and enthusiasm. However, apart from those opportunities, challenges, such as western discourse hegemony and cultural binary opposition between China and the west, coexist at the same time. Therefore, it is necessary to clarify the realistic basis and foothold of China's struggle for C-E translation discourse power to innovate discourse system to contribute Chinese solutions, and simultaneously to break through cultural dichotomy to realize translation's individual interests, so that China's translation discourse power can ride on the momentum.