Taking Ningxiang City in Hunan Province as an example， the study analyzes the macro environment for the high?quality development of rural public sports services through the PEST method， which reveals the problems in resource allocation， mass demand， organization and efficiency improvement. It also puts forward such paths as collaboratively building pluralism suppliers in public sports service， effectively meeting the sports needs from farmers， promoting the autonomy of rural sports social organizations， improving the evaluation mechanism to public sports services and digitally empowering the modernization of rural public sports services， so as to provide reference for comprehensively advancing rural revitalization and improving the capacity for rural public sports services.